Does gender matter when it comes to investing?

We believe it does. Many women don't take an active role in investing. Why? Because they're busy. But life happens and, ultimately, we'll have to face financial decisions. The fact is, 90% of women will be solely responsible for their finances at some point in their lives1—whether from staying single, experiencing divorce, or just living longer. So it's vital to be in the front seat when it comes to your finances.

Women have tremendous financial power

As leaders in our communities and workplace, women’s power is growing fast.


6 out of every 10 graduate and undergraduate degrees in the U.S. are earned by women.2


Nearly half of U.S. households are led by women as breadwinners—and that figure continues to grow.3


Women influence 80% of all U.S. consumer spending today.4

Women are strong investors

Across our millions of investors at Fidelity, we’ve seen:

Women save more of their income for retirement than men across every single income level.5


Women earned better returns in recent years and took on less risk.6

Gender stereotypes can be stubborn

Despite demonstrated strengths in investing, many women believe that men are better at investing.


of women said men are better.7

Who are better investors, men or women?

Many women take an active role in investing—but many more do not.

Many women defer to their partners or others, and the trend is going the wrong way.

1 in 4 women

Boomers, Gen X

1 in 5 women

Gen Y

considers herself a primary decision-maker when it comes to personal finance.8

We asked why, and here’s what many said:

“It’s a division of labor thing'”
“I don’t know where to go for help.”
“I already have too much on my plate.”
person person person

Both men and women tell us they lack confidence when it comes to investing. What’s surprising is that women are more likely than men to have greater confidence in their spouse managing their investments.

Investing is no place for a division of labor.

Everyone—men and women alike—needs to be in the front seat when it comes to investing.

  • It’s perfectly okay to let someone else take the lead, or work with a financial professional for guidance. You don’t have to be a financial expert, but you do need to understand your plan and how it’s working for you.
  • Build experience with finances before it becomes a necessity due to a major life event, such as divorce, illness or loss of a spouse.
  • As many as 90% of women will be solely responsible for their finances at some point in their lives because:
  • More women are remaining single9
  • Many experience divorce10
  • Women often outlive their spouses by an average of 5 years11

Are you in the
financial front seat?

Whether you’re on your own or with a partner, check in on these three things at least annually:

  • What do I own?
  • What do I owe?
  • What are my goals for my money?

Call Fidelity at 888.766.6813Call Fidelity at 888.766.6813